Stop Trying to Reach Everyone

One of the biggest marketing mistakes artists make is believing they need more people to see their work.

Most of the time, they don't.

They need the right people.

When you try to create for everyone, your message becomes so broad that it connects with almost no one. The artists who build loyal audiences know exactly who they're speaking to.

Not because they're excluding people.

Because they're inviting the right people into the conversation.

Ask yourself:

• Who naturally connects with my work?

• What emotions does it evoke?

• Where do those people spend time?

• What do they value?

The clearer you become about your audience, the easier every marketing decision becomes.

From My Notebook

Your art isn't for everyone.
It's for the people who will never forget it.

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