The Most Valuable Marketing Tool Artists Ignore
Instagram is wonderful.
Facebook has its place.
TikTok can be fun.
But none of those platforms belong to you.
Your email list does.
Every person who subscribes has raised their hand and said:
"I'd like to stay connected with your work."
That's incredibly valuable.
Your newsletter doesn't have to be elaborate. In fact, I encourage artists to keep it simple.
Share a new piece.
Tell the story behind it.
Offer a glimpse into your studio.
Invite people to your next exhibition.
Recommend another artist you admire.
Your newsletter isn't about selling.
It's about nurturing relationships.
Over time, those relationships become collectors, supporters, collaborators, and advocates.
From My Notebook
Every email address represents a relationship.
Treat it with the same care you give your artwork.
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